is an online local search utility with user reviews about local companies and services in Russia. Reviews help consumers make better informed decisions when purchasing services or goods. expects that more than a third of all online Russians will use the service during 2014 to look for restaurants, doctors, shopping opportunities and more. Yell has several listed comparable peers in other markets which focus on local search and reviews, most notably in the US. has a steady and strong growth of unique visitors who utilize the service. In June 2014, had over 3.2mln UMVs, which is an increase of over 150% y-o-y. Currently there are over 350k reviews on and each month more than 25k new reviews are written by its users.

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